"What we need is a way to determine how the targeted prospect connected with, got engaged with, the brand idea," said Joseph T. Plummer, chief research officer of the Advertising Research Foundation.
電通デジタルが初の統合報告書「電通デジタル統合レポート2025」を発行。 https://prtimes.jp/main/html/rd/p/000000174.000121065.html