"What we need is a way to determine how the targeted prospect connected with, got engaged with, the brand idea," said Joseph T. Plummer, chief research officer of the Advertising Research Foundation.
日本テトラパック。ガールズダンスユニット「TGA」を結成させ、飲料用新紙容器「テトラ・ジェミーナ・アセプティック（TGA）」の特長を訴求。この本気感は新しい。 ------------------------------ TGA http://www.new-style-p.jp/ ------------------------------