2006年2月27日、アベニューエイレイザーフィッシュは「2006 Digital Media Outlook」を発行した。2006年のデジタルマーケティングを次のように予測している。
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2006 will be the year that art and science are married in digital marketing. The accountability and
measurability that resurrected Internet marketing will be coupled with an increasingly elegant and engaging design sensibility: AJAX instead of pop-ups. Streaming video in place of adware. Relevance over clutter. With a calculator in one hand and a paintbrush in the other, the digital marketer enters the year with opportunities abound.
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2006 will be the year that art and science are married in digital marketing. The accountability and
measurability that resurrected Internet marketing will be coupled with an increasingly elegant and engaging design sensibility: AJAX instead of pop-ups. Streaming video in place of adware. Relevance over clutter. With a calculator in one hand and a paintbrush in the other, the digital marketer enters the year with opportunities abound.
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