As BT gains momentum, it would seem that a famous quip attributed to John Wannamaker from more than 140 years ago -- "Half the money I spend on advertising is wasted; the trouble is I don't know which half" -- may soon become an antiquated notion.
資生堂は、世界の媒体費のデジタル化率を、現在の約50％から2023年には90％以上に引き上げるという。2020年第2四半期の決算説明で方針を明らかにした。代表取締役社長の魚谷雅彦氏によると「限りなく100％」を目指すという。https://www.irwebcasting.com/20200806/5/aa3167b53b/mov/main/index.html