The micro site calls on visitors to upload a photo of their own face, which will then be skinned onto a video game-quality 3D model of a basketball player's body. After choosing a series of moves, dunks, camera angles and even a song to jam to, visitors can watch a video of their very own dunk and submit it for a chance to win a trip to the NBA All-Star Weekend festivities. And to further extend its reach, Sprite is also teaming up with social networks like MySpace and Xanga.com to integrate Dunk Face into the sites themselves, allowing members to create their own videos directly from their personal pages.
ツイッターがアメリカで25個のブランドについて調査したところ、ツイッター上の会話量と売上には正の相関があった。最も強い相関のあったブランドでは、会話量が10％増加すると売上が2.6％増加した。 The impact of conversation https://marketing.twitter.com/en/insights/the-impact-of-conversation