For an interactive advertising campaign to be truly effective, it should at least contain one or a combination of the following elements:
1. Use of multiple media
2. An opportunity for the user to opt-in
3. A means for personalization
4. Story telling
5. Include a compelling offer
6. An immersive experience
7. An intuitive and user-friendly experience
8. A strategy for effective ROI
9. An understanding that the user may manipulate the brand
10. A provision for a "send to a friend" option -- a.k.a., virality
1. Use of multiple media
2. An opportunity for the user to opt-in
3. A means for personalization
4. Story telling
5. Include a compelling offer
6. An immersive experience
7. An intuitive and user-friendly experience
8. A strategy for effective ROI
9. An understanding that the user may manipulate the brand
10. A provision for a "send to a friend" option -- a.k.a., virality