Brickfish CEO Shahi Ghanem, whose company has run 120 contests since August 2006, and Ben McConnell, consultant and coauthor of "Citizen Marketers" offer the following tips.
- Understand What Motivates Participation
- Recognize People's Passions
- Pick the Best Format for the Demographic
- Ensure Transparency
- Maintain Realistic Expectations
- Offer Unique Prizes
- Don't Be a Bore
------------------------------
Brickfish
http://www.brickfish.com/
Citizen Marketers: When People Are the Message
http://www.amazon.co.jp/exec/obidos/ASIN/1419596063/
------------------------------
- Understand What Motivates Participation
- Recognize People's Passions
- Pick the Best Format for the Demographic
- Ensure Transparency
- Maintain Realistic Expectations
- Offer Unique Prizes
- Don't Be a Bore
------------------------------
Brickfish
http://www.brickfish.com/
Citizen Marketers: When People Are the Message
http://www.amazon.co.jp/exec/obidos/ASIN/1419596063/
------------------------------