Carmaker General Motors is asking consumers to create their own ads for an upcoming new Chevrolet truck. Following a product placement turn on the NBC program "The Apprentice", GM unveiled an interactive web site and invited viewers to use various multimedia clips and create their own ad. There is no mention on whether the winning ad will be used as an actual TV spot. Fellow carmaker Toyota announced earlier this year that it would not only seek consumer-generated ads, but would buy air time on the Current TV network for them. (Womnibus Weekly #1.46)
studio15は、6月末から日本でも提供が開始された「TikTok Shop」の初年度の流通取引総額を約500億円と予測。 TikTok Shop日本市場、ローンチ後1年で約500億円規模へ https://studio15.co.jp/news/20251016 Blinxやライブコマースも市場規模を推計している。 Blinxの発表 https://prtimes.jp/main/html/searchrlp/company_id/168016 ライブコマースの発表 https://prtimes.jp/main/html/searchrlp/company_id/163027