MRC、「成果測定とデータ品質の基準」を公開

MRCが「Outcomes and Data Quality Standards」を公開。広告の成果の測定とそれに使用するデータの基準を整理した。

MRC Releases Final Version of Standards on Outcomes Measurement and Data Quality
http://mediaratingcouncil.org/092122%20MRC%20Releases%20Final%20Version%20of%20Standards%20For%20Outcome%20Based%20Measurement%20-%20Final.pdf
MRC Outcomes and Data Quality Standards
http://mediaratingcouncil.org/MRC%20Outcomes%20and%20Data%20Quality%20Standards%20(Final).pdf

https://www.mediapost.com/publications/article/377958/mrc-releases-final-outcomes-measurement-standard.html