IABが「An Evolving Framework for Advertising Automation」という資料を公開。デジタル広告の取引が「プログラマティック」か否かを議論するのでなく、「オートメーション」という概念で捉え直すことを提唱しているようだ。
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IAB Clarifies Processes for Automated Digital Advertising
https://www.iab.com/news/iab-clarifies-processes-for-automated-digital-advertising/
Automation and Programmatic
https://www.iab.com/guidelines/programmatic-rtb/
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IAB Clarifies Processes for Automated Digital Advertising
https://www.iab.com/news/iab-clarifies-processes-for-automated-digital-advertising/
Automation and Programmatic
https://www.iab.com/guidelines/programmatic-rtb/
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