IABが、2016年のアメリカのインターネット広告費を前年比22％増の725億2,100万ドルと発表。テレビ広告費を超えたという。モバイル広告費が初めてインターネット広告費の半分以上を占めた。
------------------------------
Mobile Captures More Than Half Of All U.S. Internet Advertising Revenue For The First Time Ever, Total Digital Ad Spend Hits a Landmark $72.5 Billion in 2016
https://www.iab.com/news/internet-advertising-revenue-first-time-ever-total-digital-ad-spend-hits-landmark-72-5-billion-2016/
------------------------------
------------------------------
Mobile Captures More Than Half Of All U.S. Internet Advertising Revenue For The First Time Ever, Total Digital Ad Spend Hits a Landmark $72.5 Billion in 2016
https://www.iab.com/news/internet-advertising-revenue-first-time-ever-total-digital-ad-spend-hits-landmark-72-5-billion-2016/
------------------------------