FTCがネイティブ広告についてのガイドラインを公開。
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FTC Issues Enforcement Policy Statement Addressing “Native” Advertising and Deceptively Formatted Advertisements
https://www.ftc.gov/news-events/press-releases/2015/12/ftc-issues-enforcement-policy-statement-addressing-native
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広告であることを明示するため、「Promoted」や「Promoted」では誤解を招きやすいので「Ad」や「Paid Advertisement」と表記すべき、などの指摘がある。
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Native Advertising: A Guide for Businesses
https://www.ftc.gov/tips-advice/business-center/guidance/native-advertising-guide-businesses
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FTC Issues Enforcement Policy Statement Addressing “Native” Advertising and Deceptively Formatted Advertisements
https://www.ftc.gov/news-events/press-releases/2015/12/ftc-issues-enforcement-policy-statement-addressing-native
------------------------------
広告であることを明示するため、「Promoted」や「Promoted」では誤解を招きやすいので「Ad」や「Paid Advertisement」と表記すべき、などの指摘がある。
------------------------------
Native Advertising: A Guide for Businesses
https://www.ftc.gov/tips-advice/business-center/guidance/native-advertising-guide-businesses
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