ヨーロッパのIABが「Digital Advertising Effectiveness Measurement Framework」を策定。デジタル広告の効果をメディア効果、ブランド効果、販売効果に分類し、定義や指標を整理。
------------------------------
IAB Europe Digital Advertising Effectiveness Measurement Framework
https://iabeurope.eu/knowledge-hub/iab-europe-digital-advertising-effectiveness-measurement-framework/
------------------------------
------------------------------
IAB Europe Digital Advertising Effectiveness Measurement Framework
https://iabeurope.eu/knowledge-hub/iab-europe-digital-advertising-effectiveness-measurement-framework/
------------------------------