"Good ideas start with a sketch," according to the latest interactive campaign from General Electric. But "great ideas are created together." Collaboration is the idea behind the company's followup to its successful "Pen" campaign from 2003, which allowed users to create and share drawings online and earned AtmosphereBBDO a Gold Pencil and a Silver Lion. This year's campaign, "Imagination Cubed," takes things a step further. (AdCritic, Oct. 11, 2004)
イーマーケッターによると、ティックトックの利用者の10％を占めているアメリカの利用者は、ティックトックの広告収益の41％を生み出している。 US TikTok users are worth 4x more to advertisers than the global average https://www.emarketer.com/content/us-tiktok-users-worth-4x-more-advertisers-than-global-average