"Good ideas start with a sketch," according to the latest interactive campaign from General Electric. But "great ideas are created together." Collaboration is the idea behind the company's followup to its successful "Pen" campaign from 2003, which allowed users to create and share drawings online and earned AtmosphereBBDO a Gold Pencil and a Silver Lion. This year's campaign, "Imagination Cubed," takes things a step further. (AdCritic, Oct. 11, 2004)
カルビーが、ロブロックスでバーチャル空間「じゃがりこ かくれんぼ!キリンたちを探せ!」を公開。アジアの菓子メーカーで初の取り組みだという。 https://www.calbee.co.jp/newsrelease/250522a.php