"Good ideas start with a sketch," according to the latest interactive campaign from General Electric. But "great ideas are created together." Collaboration is the idea behind the company's followup to its successful "Pen" campaign from 2003, which allowed users to create and share drawings online and earned AtmosphereBBDO a Gold Pencil and a Silver Lion. This year's campaign, "Imagination Cubed," takes things a step further. (AdCritic, Oct. 11, 2004)
2004年6月15日、ホットリンクはブログをテキストマイニングして利用者の興味に合わせた広告を配信するシステムを発表。同日にリニューアルされたドットシティで広告配信を開始。行動履歴（訪問したサイト、頻度、滞在時間など）もターゲティングに反映させるという。