アラブ首長国連邦のイケアが、商品名をスウェーデン語で正しく発音できるか競う発音チャレンジエフェクトをティックトックで展開。正しく発音できるとギフトカードが当たる。ティックトックでの流行に着目したアイデア。
There are two ways to pronounce an IKEA product name.
— Ogilvy (@Ogilvy) September 3, 2026
The Swedish way. And whatever the rest of us have been doing. 🇸🇪🗣️
Introducing the #IKEASwedishTest: a TikTok challenge from Ogilvy Amsterdam that puts your IKEA pronunciation to the test.
The more products you’re able to… pic.twitter.com/xuaCOiYLqL
'#IKEASwedishTest' on TikTok
https://www.tiktok.com/search?q=%23IKEASwedishTest
@ikeauae You’re wrooong. 😬 Good thing we made a filter to settle it. Put your Swedish pronunciation skills to the test and see if you can actually get them right. #IKEAUAE للأسف طريقة نطقك مو بمحلها 😬 صممنا لك فلتر يقطع الشك باليقين. العب معانا واختبر لغتك السويدية وخلنا نشوف بتقدر تنطقها صح أو غلط. #ايكيا_الإمارات ♬ original sound - IKEA UAE
https://campaignme.com/ikea-uae-puts-swedish-pronunciation-to-the-test-on-tiktok/