テレビ広告とデジタルビデオ広告の立案や売買は分離されているが、将来は統合されていくという。ニールセンとサイマルメディアが予測。
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Video Convergence: Buying, Selling and Trusting Across Platforms
http://www.nielsen.com/us/en/newswire/2014/video-convergence-buying-selling-and-trusting-across-platforms.html
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Video Convergence: Buying, Selling and Trusting Across Platforms
http://www.nielsen.com/us/en/newswire/2014/video-convergence-buying-selling-and-trusting-across-platforms.html
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