TNSメディアインテリジェンス／CMRの米国広告市場統計

The Internet showed the most robust year-over-year gain for 2003 posting a 15.7% increase to $6.4 billion in ad spending versus 2002. This reflects continued growth of advertiser confidence in the Internet as a mainstream medium due to key factors such as expanding broadband penetration, more appealing ad formats and improved efficacy of online advertising.
TNSメディアインテリジェンス／CMRが発表したアメリカのインターネット広告市場規模は、IABが発表しているものよりひと回り小さい。