ネット広告をCPMでなくCPHで課金

フィナンシャルタイムズが、オンライン広告をCPMでなくCPH（Cost-Per-Hour）、すなわち表示回数でなく表示時間で課金する取り組みを開始。チャートビートが計測。
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Financial Times rolls out 'cost per hour' advertising metric
http://aboutus.ft.com/2015/05/18/financial-times-rolls-out-cost-per-hour-advertising-metric/
Cost Per Hour: Using a Time-Based Currency for Digital Advertising
http://www.slideshare.net/NikulSanghvi/cost-per-hour-using-a-timebased-currency-for-digital-advertising
Financial Times Is Now Selling 'Long-Form' Digital Display Ads
http://adage.com/article/media/financial-times-selling-long-form-display-ads/298653/
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