コカコーラがソーシャルメディアのリポジショニングのため、過去の投稿を一掃。インスタグラムでは、実際に過去の投稿を削除して、11月13日の「World Kindness Day」に新たに99件を立て続けに投稿。
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Coca-Cola Wiped Its Social Media Accounts, Then Relaunched With a Positive, Happy New Look
https://www.adweek.com/brand-marketing/coca-cola-wiped-its-social-media-accounts-then-relaunched-with-a-positive-happy-new-look/
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Coca-Cola Wiped Its Social Media Accounts, Then Relaunched With a Positive, Happy New Look
https://www.adweek.com/brand-marketing/coca-cola-wiped-its-social-media-accounts-then-relaunched-with-a-positive-happy-new-look/
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